一 | 上海8月26日电 (许婧 高志苗)2026上海国际广告节26日开幕。 (ECNS) -- China's 2026 summer box office has exceeded 8.5 billion yuan ($1.18 billion), with annual revenue surpassing 24.2 billion yuan, according to online ticketing platforms. More than 120 Chinese and overseas films across genres have been released this season, with daily box office revenue surpassing 100 million yuan for a month. Domestic animated hit All Wishes Come True has led the year’s animation chart with over 1.4 billion yuan in ticket sales. Spider Man: Brand New Day ranked third after opening in Chinese mainland cinemas two days ahead of its North American release. Domestic comedy Johnny Keep Walking! and other films have also contributed to the diverse lineup of the summer season. The upcoming film Once Upon a Time in the Middle East has earned more than 80 million yuan in presales, whose release is scheduled on Tuesday. More Chinese and overseas films, including The Odyssey, are expected to drive further growth in the summer box office. By last Sunday, summer screenings had exceeded 30.22 million, up 6.3% year on year, while moviegoers surpassed 230 million, up 5%. The average ticket price dropped 3.2% year on year to 36.3 yuan, the lowest level for a summer movie season in five years. According to the China Film Administration, 363 cinemas and 2,215 screens were added nationwide in the first seven months of 2026, expanding access and making moviegoing part of the “15 minute convenience life circle.” (By Helen Mo, intern Liu Shuangjing) 
。开幕式上发布的《上海市推进广告业扩能提质三年行动计划(2026-2028年)》(下称《三年行动计划》)提出，到2028年，全市广告产业规模预计突破4800亿元，力争培育6家百亿元级龙头企业、350家亿元级骨干企业。 如今，“AI+广告”融合赋能已成为上海广告业发展的核心驱动力。《三年行动计划》重点突出人工智能(AI)全链条赋能，将AI作为核心变量，从广告智能体、中试基地、算力保障到人才培养、新业态合规，形成完整AI广告产业支持链条。
二 | 根据《三年行动计划》，上海将强化产业赋能实体经济功能，实施“广告+制造”行动；积极支持广告企业出海，提升广告企业全球服务能力。
三 | 当天，上海首次发布《上海广告业发展指数报告(2026)》(下称《报告》)。 《报告》显示，2025年，上海广告业发展指数达135.1点，同比增长14.1%，广告业总体呈现创新驱动、数智转型、量质齐升的良好态势。产业实力方面，去年上海市规上广告企业营收达4204.8亿元，占全国的20.5%。统计部门数据显示，上海广告营收规模首次跃居全国第一位；产业创新方面，上海创意密集型广告业务占全国的40%，“创意浓度”全国领先；数字广告业态蓬勃发展，AI赋能作用强劲，全市规上互联网广告企业达591家，营收占比提升至85.4%。 据悉，自去年9月《上海市支持人工智能赋能广告业创新发展的若干措施》出台以来，上海市市场监督管理局推出全国首个亿元级广告业专项资金，支持34个AI+广告智能体项目；联合6家银行推出“数广贷”定制产品，帮助近千家企业获贷52.1亿元；成立全国首个AI广告生态联盟，AI广告生态集聚效应进一步加强；积极打造广告OPC(一人公司)社区，孵化出“土豆人”“野仙仙”等优秀广告OPC。
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